New Mercury electric outboard makes big debut in Miami

The much anticipated Mercury electric outboard created a big buzz with its unveiling at the Miami International Boat Show last week. The motor on display was a concept model designed to showcase the main features of the new line – named ‘Avator‘ – with the formal release and models for sale coming later this year.

UPDATE: January 4, 2023: Mercury launches Avator 75.e electric outboard at CES »» Read more

There has been a lot of talk since last year about one of the world’s largest gas outboard manufacturers going electric. Mercury Marine President Chris Drees said at the company’s Investor Day in May of 2021 that “We’ll launch five new electric outboard models by 2023, and intend to be the market leader in both conventional and electric marine propulsion by the end of that year.”

Roughly 1 out of every 2 boats in the U.S. recreational boat fleet are powered by Mercury products, and the company has a tradition of innovation that goes back to the first Thunderbolt gas outboard in 1947. So when they put their technical people on a new project, they are bringing unique experience and expertise.

Mercury electric outboard features swappable battery

Full view of Mercury electric outboardThey also have 80 years of customer feedback. Talking about the Avator concept, Drees said “Our team is taking everything we know about how consumers use our products and incorporating it into Avator, creating an electric propulsion system that will set a new benchmark for the marine industry.”

One of the features of the Avator that stands out compared to other electric outboards is a battery pack that slips in and out of the top of the cowling’s hinged ‘lid’.

Just as with electric vehicles, the idea of range is one of the main psychological barriers for consumers who are used to fossil fuel motors. The Avator’s swappable battery is a tidy and easy solution. An extra battery can be taken aboard and double the range in seconds.

The batteries are taken home to charge from a home outlet, which also adds to the portability of the unit as a whole. It can also be charged from a marina pillar, of course.

Tim Reid, Mercury Marine vice president of product development & engineering says “We believe features like easily changeable batteries and quiet operation hold great appeal for current and prospective boaters.”

“Broad portfolio of low-horsepower outboards”

Naturally, people are also interested in what kind of power will be available with the Avator electric outboard line. In response to questions on the Mercury Marine YouTube channel, the company has said:

We can’t speak to horsepower quite yet, since we are still developing the product. We can tell you we’re excited about the possibilities that the Avator series will provide. This initial concept will have applications for fishing, cruising and nature watching.

The concept is representative of a broader portfolio of low-horsepower outboards Mercury will launch later this year and next. Additional offerings will have applications for use on many small boats, including pontoons, tenders and sailboats, as well as for improving access to boating in areas where traditional fuel sources aren’t available or allowed.

You can sign up to receive Avator updates on the Mercury Marine website.

Digital connectivity new for gas outboard owners

Another benefit of the  Avator that will be new to gas outboard users is the digital connectivity that an electric system provides. This is another area where Mercury being part of the Brunswick corporation brings a lot of value.

Mercury electric outboard diigistal screenThe Brunswick ASG (Advanced Systems Group) division includes companies like Simrad, C-Map, and C-Zone that are global leaders in things like charting, autopilot and digital control and monitoring. Other companies in the division include the lithium-ion battery experts at Mastervolt and RELion.

“Electrification is strategically important to us, and this concept provides a first look at how we intend to deliver on our commitment to being the industry leader in both internal combustion products and electric propulsion,” says Drees. “We are taking efficiency to a new level, opening up new ways to enjoy the boating experience.”

Check out the videos below for a run through of the Mercury electric outboard look and features, comments from Chris Drees and an interview from the Miami Boat Show with Jim Hergert, Senior Category Manager of Mercury Marine.

Exciting things are happening every day in electric boats and boating.
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5 thoughts on “New Mercury electric outboard makes big debut in Miami

  • March 19, 2022 at 2:15 pm

    Make one with a 20 inch shaft and you will dominate the drift boat industry. Drift boats our quite but we need to motor upstream to re-fish a hole or get back to the boat ramp. A light motor on a drift boat creates more stability and eliminates the noise on a quite drift boat river. Need to try one on my 14 foot Willie aluminum boat. Lots of my in that industry. !

  • July 29, 2022 at 3:13 pm

    About how long do you think it will be before you offer something in the 100-250 hp range?

  • August 31, 2022 at 11:42 am

    My biggest concern is it will be like other electrics. More expensive than a gas motor… Especially considering all the extras they will require you to purchase, like chargers, extra batteries, etc… If they can keep the cost inline with gas engine technology then GREAT! but if it turns out to be like buying a cordless power tool, were the cost of an extra battery is MORE expensive than the original power tool… then it will most likely become a novelty.

  • September 13, 2022 at 2:12 pm

    I’d be happy as a clam if an electric outboard could do the following:

    Move my 25′ sailboat through the water at 4.3 knots for 6 hours on a single battery that can be topped off in 30 min or less and be under 2K for everything.

    • September 13, 2022 at 2:34 pm

      I want to make sure I’ve got this right. You have a boat with sails, you want to use a motor for 6 hours to travel roughly 25 nautical miles at 4.3 knots, then, you only have a half hour maximum to charge up the battery to get back on the water, start the motor again on your boat with sails and run it for another 6 hours to go another 25 Nm?


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